What is Digital Marketing?
Digital Marketing is the promotion of products, services, or brands using online platforms and digital channels. Instead of traditional methods like TV or newspapers, businesses today use:
Social Media (Facebook, Instagram, LinkedIn, etc.)
Search Engines (Google SEO, Google Ads)
Email Marketing
Content Marketing (Blogs, Articles, Videos)
Paid Advertisements
It is one of the most powerful ways to reach people because almost everyone uses the internet.
How Does Digital Marketing Work?
Digital Marketing works by connecting your product or service to the right audience at the right time.
Research: Understanding your target customers.
Strategy: Creating a plan (ads, posts, SEO, etc.).
Execution: Running campaigns on social media, search engines, or emails.
Analytics: Measuring results (clicks, sales, leads).
Optimization: Improving campaigns for better performance.